The Influence of Post Frequency and Type of Platform Used on Follower Interest Levels
DOI:
https://doi.org/10.62375/jsintak.v3i1.381Keywords:
Platform; Sicial Media; TikTok; InstragramAbstract
This study examines the influence of social media platform types and posting frequency on the level of follower interest in a content creator's account. The analysis results show that the type of platform (Instagram or TikTok) does not have a significant impact on follower interest. However, posting frequency is proven to have a substantial influence, with weekly frequency showing the most positive impact. The interaction between platform type and posting frequency does not demonstrate a significant effect. These findings suggest that content creators can focus on adjusting their posting frequency, particularly with a weekly schedule, to increase follower interest, without needing to worry about choosing between Instagram or TikTok platforms.
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Copyright (c) 2024 Nabila Azzahra, Bulan Purnama Utami, Adamsyam Arrafi, Vitri Aprilla Handayani
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