ANALISIS SWOT PENGEMBANGAN UMKM XYZ

Authors

  • Aulia Agung Dermawan Institut Teknologi Batam
  • Dimas Akmarul Putera Institut Teknologi Batam
  • Rosie Oktavia Puspita Rini Batam Tourism Polytechnic
  • Wahyudi Ilham Batam Tourism Polytechnic

Keywords:

swot, MSME, Analysis

Abstract

This study aims to analyze the strategy of MSMEs in XYX. The study identifies internal and external factors of MSMEs, evaluates and analyzes them and formulates strategies to increase MSME turnover by minimizing weaknesses and threats and maximizing the use of opportunities and strengths. Data was collected through questionnaires and field interviews with MSME owners and MSME customers for data collection through SWOT analysis. The result shows 0.8 for Strict and -0.7 for Threat

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References

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Published

2022-09-01

How to Cite

Dermawan, A. A., Dimas Akmarul Putera, Rosie Oktavia Puspita Rini, & Wahyudi Ilham. (2022). ANALISIS SWOT PENGEMBANGAN UMKM XYZ. JURNAL MANAJEMEN REKAYASA DAN INOVASI BISNIS, 1(1), 11–20. Retrieved from http://journal.iteba.ac.id/index.php/jmrib/article/view/16

Issue

Section

AGUSTUS 2022

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