ANALISIS SWOT PENGEMBANGAN UMKM XYZ

Authors

  • Aulia Agung Dermawan Institut Teknologi Batam
  • Dimas Akmarul Putera Institut Teknologi Batam
  • Rosie Oktavia Puspita Rini Batam Tourism Polytechnic
  • Wahyudi Ilham Batam Tourism Polytechnic

Keywords:

swot, MSME, Analysis

Abstract

This study aims to analyze the strategy of MSMEs in XYX. The study identifies internal and external factors of MSMEs, evaluates and analyzes them and formulates strategies to increase MSME turnover by minimizing weaknesses and threats and maximizing the use of opportunities and strengths. Data was collected through questionnaires and field interviews with MSME owners and MSME customers for data collection through SWOT analysis. The result shows 0.8 for Strict and -0.7 for Threat

Downloads

Download data is not yet available.

References

Appley, A. Lawrence; Lee, Oey Liang. 2010. Pengantar Manajemen. Jakarta: Salemba

Empat.Assauri, Sofyan. 2008. Manajemen Pemasaran Dasar, Konsep dan Strategi. Edisi Pertama. Cetakan Keempat. Penerbit Rajawali. Jakarta

Ahmad, Fahlis. Coat of Joyce. and Soegoto, Agus Supandi(2016). Analysis Green Product And Marketing Strategy Decision Against Green Product Purchase The Body Shop In Manado Town Square, Vol. 4, No.1.

Bilqis, Nabila Zain (2017). As SWOT Analysis Strategy Formulation Competitive Advantage (Studies in Bloom Yamaha Motor Dealer). Faculty of economics and business. Telkom University. Bandung.

Chou, S.-F., Horng, J.-S., Sam Liu, C.-H., & Lin, J.-Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113. doi:10.1016/j.jretconser.2020.102113

CHERMACK, T. J. & KASSHANNA, B. K. (2007). “The use and misuse of SWOT Analysis and implications for HRD professionals”, Human Resource Development, 10 (4), pp. 383-399.

Gunawan, Ade (2013). PT.PASSION Marketing Strategy For Handicraft With SWOT Analysis Approach. Faculty of Economics, University of Diponegoro, Semarang.

Prawita, Sri Yati (2011), a SWOT analysis as the Basis Competitive Marketing Strategy Formulation. Faculty of Economics, University of Diponegoro, Semarang

Downloads

Published

2022-09-01

How to Cite

Dermawan, A. A., Dimas Akmarul Putera, Rosie Oktavia Puspita Rini, & Wahyudi Ilham. (2022). ANALISIS SWOT PENGEMBANGAN UMKM XYZ. Jurnal Manajemen Rekayasa Dan Inovasi Bisnis, 1(1), 11–20. Retrieved from http://journal.iteba.ac.id/index.php/jmrib/article/view/16

Issue

Section

AGUSTUS 2022

Most read articles by the same author(s)