Pengaruh Digital Marketing Terhadap Purchase Decision Melalui Brand Image Pada Mcdonald’s Di Era Boikot Konsumen. Jurnal Manajemen Rekayasa dan Inovasi Bisnis [Internet]. 2026 Aug. 30 [cited 2026 Sep. 1];5(1):15-37. Available from: https://journal.iteba.ac.id/index.php/jmrib/article/view/900