Pengaruh Digital Marketing Terhadap Purchase Decision Melalui Brand Image Pada Mcdonald’s Di Era Boikot Konsumen. Jurnal Manajemen Rekayasa dan Inovasi Bisnis, [S. l.], v. 5, n. 1, p. 15–37, 2026. DOI: 10.62375/2zx5rt60. Disponível em: https://journal.iteba.ac.id/index.php/jmrib/article/view/900. Acesso em: 1 sep. 2026.