JURNAL RUPA MATRA

ANALISIS INTERPRETASI LAUT PADA KARTUN SPONGEBOB

Pen Siau Hong — 2024-04-30

This analysis aims to highlight the social message related to marine pollution conveyed through the cartoon "Spongebob SquarePants" using a qualitative approach employing semiotic analysis. The study will delve into the symbols, objects, and visual representations associated with the ocean in the cartoon. The anticipated outcome of this analysis is to provide insights into how entertainment media like cartoons can influence understanding and awareness of environmental issues such as marine pollution, serving as a basis for further research on the role of media in shaping attitudes and actions towards environmental issues.

Analysis of the Visual Identity Work of Chermayeff & Geismar & Haviv Design Firm

Hengky Dwi Putra — 2024-04-30

Chermayeff & Geismar & Haviv is a brand design firm in New York City, United States specialising in visual identities. Since established in 1957, the firm has succeeded in creating the most recognisable visual identities and logos such as Mobil, NBC Television, Warner Bros Discovery, Open US, and many more. Their memorable logo works have earned the firm a good reputation on a global scale. Therefore, this research aims to analyse the quality of the firm’s work through portfolio observation techniques using semiotics theory. The results showed that the success of the firm's visual identity works departed from simplicity, and the simplicity of logo designs in this technological era has slowly begun to fade. With this research, it is hoped that readers, especially visual identity designers, can gain insight into how to create distinctive and memorable visual identity works through simplicity.

CREATIVE CONTENT STRATEGY TO INCREASE MSME ENGAGEMENT ON SOCIAL MEDIA

Shilvia Putri Ardani — 2024-04-30

This research aims to investigate and analyze the impact of implementing creative content strategies in increasing the engagement level of Micro, Small and Medium Enterprises (MSMEs) on social media platforms. With increasing competition in the digital market, MSMEs need innovative approaches to build their online presence and maintain consumer engagement. The research results show that creative content strategies, such as the use of attractive visuals, effective storytelling, and a variety of multimedia content, have a positive impact on the level of user interaction. A significant increase was seen in the number of likes, shares and comments on MSME content after implementing this strategy. This research provides in-depth insight into the important role of creative content in MSME digital marketing strategies and contributes to a practical understanding of how to leverage social media to build stronger interactions with consumers.

ANALYSIS OF THE SEMIOTICS OF THE HALF-FINISHED KITKAT BILLBOARD TITLED "BREAK" BY JWT LONDON

Vito Fernando — 2024-04-30

Billboards or advertising billboards are advertising media placed on large boards positioned strategically. They usually contain visuals or messages that attract attention to promote products, services, or specific messages to the audience. One of the attention-grabbing billboards is the KitKat brand advertisement titled "Break" produced by JWT London in October 2014. This research aims to conduct semiotic analysis of this advertisement to understand the messages conveyed through its visual elements and the use of environmental media. The analysis uses a qualitative method employing Roland Barthes' semiotic theory to explore the meanings within the advertisement. It examines how images, words, and their application communicate the KitKat product. This study helps understand how the advertisement communicates messages and how the advertisement's messages influence the audience.

ANALYSIS THE INFLUENCE OF MASCOT DESIGN IN VISUAL IDENTITY AT THE OLYMPUS 2.0 EXHIBITION

Adytia Putra Hermanto Adytia Putra Hermanto — 2024-04-30

Mascots in branding design and art exhibition events have a significant visual influence on the image of the event. In this research, the mascot that will be analyzed for its visual influence and identity is the mascot of the Olympus 2.0 art and design exhibition event of Batam Institute of Technology. The research method used is a qualitative research method with a semantic analysis approach that examines the visual aspects of the Olympus 2.0 mascot. The mascot becomes an iconic representation of the event, and this visual element plays a key role in attracting attention, building identity, and communicating the event's message to the audience. the use of mascots as a visual element in branding design and art exhibition events is a powerful strategy to create a strong image and connect audiences with the event. Olympus 2.0 mascot takes the representative of Tarsier animal named Pras by taking the tagline "invisible but impactful". this research aims to provide valuable insights into the important role played by the visual influence of mascots in the branding of art and design events, as well as its impact on the success and acceptance of such events.

COMPARATIVE ANALYSIS OF LOGO X AND TWITTER WITH A SEMIOTIC APPROACH

Rini Nurcholiq — 2024-04-30

It is about the comparative semiotic analysis of X logo and Twitter logo. In this paper, the purpose of this research is to find out the meaning of icons, indexes, and symbols contained in the X logo and Twitter logo. In addition to the meaning, the author wants to know what values each logo, Twitter and X, carries. The author also wants to know what happened to the public's response to the change of the Twitter logo to X. The author uses a descriptive qualitative method with a semantic approach. The author uses a descriptive qualitative method with a semiotic approach to find out these points. In this research, the author will compare the meaning of icons, indexes, and symbols in the X logo and Twitter logo. This research is expected to provide a deeper understanding of the meaning of the X logo and Twitter logo from a semiotic perspective.

Keywords: Semiotics, Communication, X Logo, Twitter Logo, Comparison

Analysis of the Visual Meaning of the Jujutsu Kaisen 0 Film Poster

Citra Agustina — 2024-04-30

Film poster is one of the visual promotional media as the identity of the movie that will be shown. Film posters are made by showing information that contains visual elements and verbal elements that make it attractive to the audience and contain implied meanings such as one example is the poster of the movie Jujutsu Kaisen 0. The purpose of this research is to study the semiotics contained in the Jujutsu Kaisen 0 poster along with the denotation and connotation meanings. The research method used in this study is a qualitative method with an analysis method using online observation and with a semiotic approach that provides an explanation of the visual meaning contained in the Jujutsu Kaisen 0 movie. This research was conducted by explaining the existing visual meaning and visual elements with the theory contained in the movie poster. The result of this research is to understand the semiotic meaning of the visual elements and verbal elements in the movie Jujutsu Kaisen 0. This research shows that there is a semiotic meaning in the visual elements and verbal elements of the poster that has an implied meaning related to the storyline of the movie from Jujutsu Kaisen 0.